Marketing
Impact & ROI
Empowering your business to measure & optimise every marketing dollar.
From measurement to optimization, education to partnerships, we build your bespoke effectiveness plan to help you maximise the impact of your marketing budget.
Director-Level Experience Across The Ecosystem
Over 20 years of marketing effectiveness experience within agencies, clients and platforms building a unique portfolio of skills and knowledge to support your business no matter what the challenge.
What We Do
KPI Setting
Ensuring your marketing aims at the right target when it comes to desired business outcomes.
Integrated Measurement
Working with your current marketing planning process to integrate measurement coverage solutions.
Incrementality Education
Supporting your stakeholders and teams in their understanding of incrementality and how it can help accelerate true marketing value.
Optimisation Management
Engaging with your platform partners to negotiate & maintain the best technical optimisation support available.
Verity Gill
Verity Gill is passionate about people and data analysis. She is a trained Econometrician and Digital Anthropologist with over 20 years experience in studying and unpacking what drives marketing effectiveness.
Uniquely, she has worked on the client, agency and platform side of marketing measurement and optimisation, ensuring her director-level expertise can be tailored to every perspective of the ecosystem.
Always enthused to be investigating the ever-shifting landscape of marketing and consumer response, she believes it is more important than ever to understand the approaches that connect with audiences, evolving these to maximise the impact of marketing budgets.
Ex-Google
& Meta
Platform Pedigree
20+
Years Experience
Agency, Client & Platform
360° Roles
Industry Leadership & Education
Non-Exec Director & Advisor
Verity is a non-exec director at digdata - an organization dedicated to inspiring the next generation of data heroes through school and university programs.
She has also recently been appointed as a board advisor at Maitrics, a new AI-powered platform that links brand momentum with business outcomes.
Guest Lecturer
Verity is an expert in her field, and has been honoured to be a guest lecturer on The University of Birmingham Business School’s MBA Program and The University of Suffolk's Digital Marketing Program.
Let's talk.
Ready to unpack the true value of your marketing budget and build your team’s expertise in effectiveness? Then get in touch.
